The word Halal is an Arabic word meaning lawful or permitted. While Halal is often associated with food and consumption, it actually applies to all facets of life including how we interact with others and the world around us as well as how we treat our own bodies. When it comes to food, most people recognize Halal foods cannot contain pork, alcoholic beverages, or any ingredients derived from these sources. Actually, the institution of Halal not only considers the final processing of the food items; it also considers the growing and cultivation of plants; the breeding, raising, and caring for animals and birds; the treatment of the workers throughout the process from farm to fork; and the impact on the environment of these activities.
The Halal diet is a healthy diet consisting of clean, pure food products. That has contributed to the growth of the Halal market as non-Muslims join Muslims in recognizing the benefits of adhering to proper animal welfare and environmental consciousness in the production of their food and consumables. As a result, the global market for Halal food and beverages approached $1.2 trillion in 2015 and is forecast to grow 8% annually through 2021. The global Halal lifestyle market added another $700 billion in 2015. In the United States, the Halal market has reached $20 billion.
The opposite of Halal is haram, which means unlawful or prohibited. And if it is not clear if an item is Halal or haram, it is referred to as Mashbooh, meaning doubtful or questionable. Mashbooh items will be classified as Halal or haram after checking the source of the ingredients and the processing methods.
The Halal Convention will help both manufacturers and retailers to develop high quality, diversified Halal offerings; develop genuine marketing aimed not only at Muslim consumers but at the general consumer; and develop consumer loyalty and trust.