Reem is Senior Associate at DinarStandard, a specialized market research and advisory firm focused on the emerging Islamic markets of Halal/Tayyab food, the Muslim-friendly travel market, and Islamic/Ethical Finance. Reem leads DinarStandard’s Travel/Tourism sector practice. Recent projects include, leading the team that implemented a Halal Travel Benefits Program in South East Asia for a global technology and payment processing firm, delivering a Muslim travel market opportunity workshop, developing a travel portal marketing plan and campaign, authoring the Muslim Travel section of the State of the Global Islamic Economy Report 2013/2014/2015/2016. Reem has worked with clients such as Thomson Reuters, MasterCard and the Marriott. Reem frequently speaks at industry events, including ITB Berlin, the world’s largest tourism trade fair, and the Global Islamic Economy Summit. Before joining DinarStandard, Reem provided marketing consulting to small businesses in the US, and held marketing and managerial positions within both the banking and cosmetics industry. Reem holds a BA in English from Ain Shams University in Cairo, as well as the CIM Advanced Marketing Certificate from the Chartered Institute of Marketing in the UK.


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